All sessions will be held in Baron’s Ballroom at the Hyatt Lost Pines except the Thursday lunch.

Thursday, November 7

Sessions are subject to change.

7:45-8:30 a.m.
Registration and Continental Breakfast

8:30-8:45 a.m.
Welcome and Overview
Bill Longley, Legislative Counsel, Texas Municipal League

8:45-9:30 a.m.
Opening Keynote: 2020 Texas Economic Forecast and What It Means for Cities
Lisa Craven, Deputy Comptroller and Chief of Staff, Texas Comptroller of Public Accountants

9:30-10:30 a.m.
Plan for Your City’s Economic Development
In this session, TML Legislative Counsel, Bill Longley will provide an overview of the basic legal requirements relating to the economic development tools that are available to Texas cities, and how those tools may be used to strengthen local economies.
Bill Longley, Legislative Counsel, Texas Municipal League

10:30-10:45 a.m.

10:45-11:30 a.m.
Type A and Type B Economic Development Corporations and City Councils
A discussion of Type A and Type B economic development corporations, permissible expenditures, and the role of city councils.  This will include a discussion of permissible projects, job training expenses, promotional expenditures, the approval of expenditures, and appointment of board members to the Type A and Type B economic development corporations.
Charles E. Zech, Partner, Denton, Navarro, Rocha, Bernal & Zech, P.C.

11:30 a.m.-1:00 p.m.
Luncheon and Keynote Speaker
What You Say Without Saying a Word
As a city leader, you’re routinely in situations where you must communicate effectively with constituents, community leaders, investors, and other partners. Understanding the intricacies of networking is a core survival skill, but it takes effort and practice. In this session, national etiquette expert Diane Gottsman will share tips on how to make a strong first impression and strengthen business relationships.
Diane Gottsman,  Etiquette Expert, The Protocol School of Texas
(The luncheon will take place in Lost Pines 5)

1:00-1:45 p.m.
Chapter 380 Economic Development Agreements, the Right Stuff?
Chapter 380 of the Texas Local Government Code authorizes both home-rule and general law municipalities to provide incentives consisting of loans and grants of city funds, use of city personnel, facilities and services for economic development. In this session, we will discuss the legislative intent behind the adoption of the statute, establishment of programs to incentivize economic development, drafting 380 agreements, and potential municipal liability.
Christopher L. Nichols, The Nichols Firm, LLC

1:45-2:30 p.m.
Downtown Is the Mirror of Your Community
If downtown is the mirror of your community, what image are you reflecting? Downtown development and revitalization is a top priority in many cities and towns in Texas and across the United States. These communities have discovered that by engaging stakeholders, developing realistic plans, and thoughtfully investing in their downtowns, they can attract residents, visitors, destination businesses, and primary job creators. This session will include examples and best practices for communities of all sizes that are interested in downtown and its impact on the local economy.

Catherine Sak, Executive Director, Texas Downtown Association
2:30-3:00 p.m.
Dessert Break

3:00-4:30 p.m.
Cultivating Community Capital, One Building at a Time
City leaders are under more pressure than ever to keep up with growing service and infrastructure liabilities while also continuing to provide jobs, entertainment and quality, affordable housing options. There are realistic, affordable steps communities can take right now to bridge the resource gap, revitalize neighborhoods and cultivate a self-sustaining local economy without raising taxes. Presenters will share case studies demonstrating how cities in Texas and across the country are using revenue per acre fiscal modeling, community partnerships and small development to incrementally cultivate wealth and fiscal sustainability in their communities.
Kevin Shepherd
, P.E., ENV-SP, Founder and CEO, Verdunity; and Monte Anderson, Developer and Councilmember, City of Duncanville

Friday, November 8

 7:15-7:45 a.m.
Continental Breakfast

7:45-8:45 a.m.
Morning Roundtables
Economic Development Successes and Challenges
Small Cities (less than 15,000 population)
Facilitator: Bill Longley, Legislative Counsel, Texas Municipal League
Baron’s Ballroom DEFG

Medium-to-Large Cities (15,000 population and greater)
Facilitator: Monte Anderson, Developer and Councilmember, City of Duncanville

Baron’s Ballroom ABC

9:00-10:15 a.m.
Brick and Mortar Retail Is Not Dead, Just Evolving
During this presentation, we will explore the current retail environment, what to expect over the next few years, and how your community can be successful in navigating this new and constantly evolving retail environment. This session will focus on retail development strategies for communities, both large and small.

Aaron Farmer, President; and Kelly Cofer, CEO, The Retail Coach, LLC 

10:15-10:30 a.m.

10:30 a.m.-Noon
Economic Development and Tourism 
Scott Joslove, President and CEO of the Texas Hotel & Lodging Association will discuss how cities can promote growth of their property tax, sales tax, and other city revenues through strategic uses of the local hotel tax.  You will also learn from one of the state law experts on the allowable uses of local hotel occupancy tax by municipalities and the new option of creating a tourism public improvement district within any Texas city.
Scott Joslove, President and CEO, Texas Hotel & Lodging Association



All sessions will be held in Baron’s Ballroom at the Hyatt Lost Pines except the Thursday lunch, and Friday morning round tables.